PEOPLE YOU MAY NOT KNOW
Gold Medal at the Golden Awards of Montreal, Switzerland, 2017
PROBLEM: Millions of ex prisoners cannot find a job after their time in prison.
THE BRAND: Corrections to Community, is a non-profit public charity, with the goal of reducing recidivism, by creating in-prison programming and training as well as post-release guidance, to meet the needs and abilities of returning citizens and their receiving communities.
IDEA: A partnership between LinkedIn and Corrections to Community to create awareness and helping ex prisoners to go back in their feet, finding a job, telling their story and avoiding a way back to a life of crime. Giving them a real second chance while fighting prejudices in our society.
- Copywriter - Stephanie Vicari // Art Director - Myriam Manzanera & Constanza Company Rebagliati